Comparison
Kuba Labs vs Wati: two approaches to WhatsApp for business
In short: Wati is a global inbox and automation platform; Kuba Labs targets ecommerce merchants with store integrations and order reporting. They are not identical products — evaluate language, stack and metrics.
Indicative comparison only: competitor features and pricing change over time. Always confirm on each provider’s official website before deciding.
Comparison table
| Kuba Labs | Wati | |
|---|---|---|
| Posizionamento | Revenue e automazioni per ecommerce | Inbox e automazioni per team globali |
| Pricing entry (indicativo) | Da 9€/mese (Tier 0) | Piani tier su sito Wati |
| Costi Meta | Inclusi in abbonamento Kuba | Da verificare nel piano Wati |
| Ordini attribuiti | Report ordini entro 24h da messaggio | Analytics generali (verificare) |
| Supporto | Team italiano | Supporto internazionale (prevalentemente EN) |
When to choose Kuba
- EU Shopify/WooCommerce merchants
- Teams wanting store + WhatsApp + order reports in one place
When to choose Wati
- Organizations already running on Wati
- Global teams standardized in English
FAQ
Kuba or Wati for a Shopify store?
If linking WhatsApp to orders, carts and revenue reports matters most, try Kuba in a demo. If you need a generalist inbox already used by the team, keep Wati on your shortlist and compare Meta costs on both sites.