Use automatic flows: abandoned cart, checkout, reorder and post-purchase messages.
Use cases
What you can do with Kuba, case by case.
Automations, broadcasts, WhatsApp widget and AI are not always needed at the same time. Here are the most practical ways to use Kuba depending on what you want to improve: sales, support, reorders, reviews or customer relationships.
Starting point
Every project has a natural first use case.
If you have many abandoned checkouts, start with flows. If you have customer lists, start with broadcasts. If you get many repeated questions, start with inbox, widget or AI.
Use broadcasts: WhatsApp campaigns to selected lists for promos, events, launches or reactivations.
Use inbox, widget and AI to reply faster, organize requests and reduce repetitive work.
Main use cases
The most practical ways to use Kuba.
- Problem
- Many customers get close to buying and then disappear.
- Solution
- Kuba sends an automatic WhatsApp message after abandonment, with a link to resume the order and the option to reply.
- Best for
- Shopify, fashion, beauty, accessories, impulse-buy products.
- Problem
- Customers often ask where the package is or when it will arrive.
- Solution
- Kuba can send automatic messages for shipped orders, delivery and useful updates, reducing repetitive requests.
- Best for
- Stores with many shipments or tracking questions.
- Problem
- After delivery, happy customers often do not leave a review.
- Solution
- Kuba asks at the right moment on WhatsApp, with a direct link to the review page.
- Best for
- Brands that want more social proof and trust.
- Problem
- You have contacts or customer lists, but messaging manually is slow and hard to scale.
- Solution
- Kuba lets you send WhatsApp campaigns to segments or imported lists, with messages, images and links.
- Best for
- Promos, sales, launches, events, physical stores, communities, inactive customers.
- Problem
- Visitors have doubts, but they do not always buy or send a request.
- Solution
- The WhatsApp widget can collect the contact and start a more direct conversation with the customer.
- Best for
- Products with pre-purchase questions around size, materials, availability or advice.
- Problem
- Chats arrive from many people and become hard to organize.
- Solution
- Kuba centralizes conversations and helps manage messages in a more structured way.
- Best for
- Teams that manage WhatsApp every day.
- Problem
- Many questions are repeated: sizes, shipping, returns, availability, product advice.
- Solution
- Kuba AI can reply using store context and pass the chat when human help is needed.
- Best for
- Brands with many similar requests or pressure on customer service.
Sectors
Same WhatsApp, different levers.
The technology is the same, but the reason a customer replies changes from sector to sector.
Abandoned cart, new collections, sales, tracking, size advice and customer reactivation.
Repurchase reminders, reviews, product advice, routine bundles and ingredient questions.
Reorders, boxes, gift baskets, seasonal campaigns and promotions to already warm customers.
Widget, assistance on sizes/materials, recovery of high-value carts and pre-purchase support.
Scheduled reorders, stock reminders, snacks, recurring offers and post-purchase messages.
Broadcasts for events, courses, appointments, coupons, special openings and offline customers.
Method
The first use case depends on what you already have.
Start from cart, tracking, reviews or post-purchase. These are the most natural flows to see in a demo.
Start with broadcasts: import contacts, choose a segment and send a targeted communication.
Start from inbox, widget or AI: reduce repeated replies and make WhatsApp easier to manage.
FAQ
Quick questions before choosing.
Do I need to activate every use case? +
No. It usually makes more sense to start with one or two simple use cases and expand later.
What is the difference between flows and broadcasts? +
Flows start automatically from an event, like abandoned checkout or shipped order. Broadcasts are messages you choose to send to a list.
Can I use Kuba only for broadcasts? +
Yes, in some cases it makes sense. For Shopify stores, the strongest value usually comes when broadcasts and automations work together.
Can I see these use cases in the demo? +
Yes. The demo is exactly where we show the use cases closest to your store inside the product.
Want to see the use case closest to your store?
Book a demo: we show Kuba in action and understand together which features make the most sense for you.