Questions about Kuba, WhatsApp, AI and ecommerce automations.

Kuba Labs is a platform to use WhatsApp as a commercial channel for ecommerce: you automate messages, send broadcasts, manage conversations, use AI and measure attributed orders.

It turns WhatsApp from a manual channel into an organised system: abandoned cart recovery, post-purchase, shipping tracking, review requests, broadcast campaigns, inbox and AI customer service.

WhatsApp Business is the app you reply from manually. Kuba works with the official WhatsApp Cloud API and adds automations, broadcasts, dashboards, reports, AI, lists and ecommerce integrations.

Because manual messaging does not scale: as customers, carts, requests and campaigns grow, you risk delays and missed follow-ups. Kuba automates repetitive messages and keeps conversations organised.

Both. You can use it for WhatsApp marketing, cart recovery and broadcasts, and also for support, frequent replies, order tracking and chat management.

No. Cart recovery is one of the fastest wins, but Kuba also handles post-purchase, reviews, repeat purchase, broadcasts, WhatsApp widget, inbox, contacts, reports and AI.

Customers keep talking to your brand on WhatsApp. Kuba works behind the platform to send messages, organise chats, run automations and measure results.

Yes. Some parts run on their own, like automated flows; others you use when needed, such as inbox, broadcasts, reports, contacts and AI.

Yes. Kuba is built to use WhatsApp as a direct channel when email, SMS or social are not enough to recover conversations, requests and sales.

Yes. Kuba works with WhatsApp Business and the official WhatsApp Cloud API. During setup you connect your business number and use it to talk to customers.

For business and automated use you need WhatsApp Business. If you start from a personal number, plan the migration carefully so you do not lose chats or settings.

Yes. Kuba is designed to work alongside WhatsApp Business. You can keep using your phone while Kuba handles automations, campaigns, inbox and reports.

Conversations still happen on WhatsApp and are also organised inside Kuba. You can manage chats, priorities, filters and replies from the platform.

Yes. Once your number is connected, new conversations can be managed in Kuba even when the customer writes directly from their WhatsApp app.

It depends on configuration and what WhatsApp/Meta allows. What matters most is that new chats after connection are handled correctly.

Yes. You can reply manually, use the platform and, with Kuba Premium, let AI handle some replies when it has enough context.

When a customer messages you, you can reply freely within the window WhatsApp allows. Outside that window you usually need approved templates to reopen the conversation.

This can happen if the display name is not yet verified or updated on WhatsApp/Meta. It is usually resolved by completing or waiting for profile verification.

Yes. You can manage what customers see—image, name, description, website, email and category—from the WhatsApp profile section.

Kuba is built for ecommerce and works natively with Shopify. WooCommerce and other setups can be evaluated with dedicated integrations; some features may need specific configuration.

Install the app, create or sign in to your account, connect WhatsApp Business, activate billing and configure at least one first flow—for example abandoned checkout.

The recommended path: verify subscription and billing, activate a first flow, check the WhatsApp widget, prepare a contact list and review reports.

Yes. You can import external lists when data is clean, especially first name, last name and WhatsApp number with the correct country prefix.

Yes, for a basic list that is enough if the WhatsApp number is correct. The cleaner the file, the easier segmentation and broadcasts become.

Yes, if data is organised. You can use Shopify as a customer base for offline contacts, events or retail, always respecting consent and privacy rules.

Some steps are easier on desktop, especially WhatsApp connection, Shopify setup, CSV management and building first flows.

Use the Kuba Help Center, or book a demo if you prefer to be guided by a person.

Flows are WhatsApp automations triggered by events: abandoned checkout, order confirmed, shipped, delivered, review request, repeat purchase or contact from the widget.

A flow starts automatically after customer behaviour. A broadcast is a send you decide, to a list or segment.

When a customer leaves checkout without buying, Kuba can send a WhatsApp message with text, a button and a link back to checkout.

Usually it runs after a delay you configure or after Shopify makes the abandoned checkout available. The goal is to message at the right moment without being pushy.

Start with a few well-written messages, spaced out. Kuba supports sequences, but the goal is to recover the conversation, not spam the customer.

Yes. You can create a post-purchase or post-delivery flow that asks for a review at the right time.

Yes, when order and shipping data are available from your ecommerce integration or a dedicated setup, you can send tracking updates via WhatsApp.

Yes. For products that run out or are bought again, you can set a reorder flow after a number of days that fits the product.

Yes. Kuba offers templates for common ecommerce cases, which you can adapt for tone, brand, products, timing and goal.

Check runs, messages sent, clicks, attributed orders and reports. If reading the data is unclear, a demo can help you interpret it.

Broadcasts are WhatsApp campaigns sent to lists or contact segments. They are useful for launches, sales, promos, events, reactivation and commercial updates.

Yes. You can work with imported lists, Shopify customers or segments, as long as numbers are correct and you have a legal basis to contact them.

Yes. You can import contacts from ecommerce, retail, events, trade shows or other sources when the file is clean and consent is handled correctly.

Yes. For platform usage, each recipient reached by a broadcast counts as a message sent through Kuba.

With the official WhatsApp Cloud API you reach customers through structured messages, following Meta rules and consent. It is not the same as a manual broadcast list in the WhatsApp Business app.

Not always. The better approach is clear segments, relevant copy and gradual sends, to keep quality high and reduce spam risk.

Yes, when supported by the WhatsApp template and your message configuration.

Yes. Structured messages outside the conversation window must use WhatsApp templates and Meta approval.

A template can be rejected if it breaks WhatsApp/Meta rules, is unclear, too generic or non-compliant. Then it must be corrected and resubmitted.

Yes. That is a main advantage: lists for hot customers, cold customers, top buyers, products purchased, interests, seasonality or behaviour.

Yes. With Kuba Premium you can activate AI for automatic replies, product suggestions, conversation classification and customer service.

No. Kuba AI works with your store context, catalog, conversations and rules. The goal is to reply like a brand assistant, not a generic bot.

No. AI should reply only when it has enough information. Without context or certainty, it should not invent answers and should leave room for your team.

From the AI section you set prompts, tone of voice, rules, limits and instructions on what to say or avoid.

Yes. You can set formal, friendly, technical, concise or close to your real message style.

Yes. When catalog and context are available, AI can suggest products that match the customer request.

Yes, when that information is in store context, policies, catalog or the instructions you provided.

Capabilities depend on configuration and active AI providers. The rule stays: AI uses available context and must not invent when data is not certain.

No. Kuba Premium is an optional add-on. The pricing page shows current cost, trial and terms.

Kuba starts from a base plan and grows with usage and attributed results. For current prices, thresholds and the simulator, visit the pricing page.

The free trial shown on the site is 7 days. It lets you explore the platform and start understanding which features to use.

After the trial, billing follows the rules on the pricing page. If you have doubts before activating, you can book a demo.

Your tier is based on the highest threshold between attributed revenue within 24 hours of Kuba messages and messages sent through automations, broadcasts or AI.

No. Manual 1:1 messages do not define your tier. Kuba counts messages sent through the product: flows, broadcasts and AI.

Yes. If you send a broadcast to multiple recipients, each message sent through Kuba counts toward usage.

There are no penalties: during the cycle you pay the difference to the tier reached. The next cycle starts again from the base level, as described on pricing.

No, Meta costs are included in the Kuba subscription. This is an important difference from many competitors: we use WhatsApp Cloud API and cover those costs.

No. Kuba Premium is an optional €80/month add-on with a 7-day trial and self-service cancellation.

Kuba integrates with ecommerce CMSs like Shopify and WooCommerce; APIs, Zapier and custom integrations for dedicated setups; and carriers like BRT, UPS and FedEx.

Yes, subscription is designed to be manageable on your own. Before uninstalling, check active flows, settings and any data you want to keep.

No. Fashion is a natural fit, but Kuba also works in beauty, food, pet, home, kids, supplements, optics, courses, events and other sectors with repeat buyers or frequent requests.

Yes. Useful for routines, repeat purchase, product advice, reviews, pre-sale support and post-purchase messages.

Yes. You can use WhatsApp for reorders, stock reminders, seasonal promos and messages to warm customers.

Yes, if you have organised WhatsApp contacts and want to communicate events, promos, new arrivals, appointments or reactivation.

Yes, when you have a contact list with WhatsApp numbers and want to communicate sign-ups, reminders, openings, events or commercial journeys.

Yes. Instagram can drive attention; WhatsApp helps manage conversations, follow-ups, offers and requests more directly.

Yes. If WhatsApp is already central to your sales process, Kuba helps make it more organised, measurable and scalable.

It depends on your sector. Often you start with abandoned checkout, post-purchase, tracking, reviews or repeat purchase. We can help you choose in a demo.

Yes. The demo is to see the software, ask questions and understand whether Kuba fits your project.

Around 30 minutes. Enough to see the platform, flows, broadcasts, AI, pricing and main questions.

No. You can book a demo before signing up.

No. During the call we help you see which flows or campaigns make sense for your case.

Yes. We can help with first copy, templates, tone and setting up the first flow.

Yes. You can get support on list, message, goal and structure for the first campaign.

Use the Help Center for operational guides and tutorials. Book a demo for strategy, setup, pricing, AI or specific ecommerce questions.

Yes. Kuba works with agencies, freelancers, consultants, resellers and digital partners who want to offer WhatsApp automations to their clients.

Yes. Kuba fits Shopify projects, retention, customer care, CRO, advertising and post-purchase automations.

Yes. You do not need to be a large agency. The program can suit freelancers and consultants with ecommerce or digital clients.

No. Terms are discussed on a call based on collaboration type, clients and operational role.

Yes, when needed we can support explaining the product, setup, automations and use cases.

Yes. Kuba complements advertising, ecommerce, CRM, email marketing, customer care and retention.

Yes. Working correctly with WhatsApp Business API requires a working Meta setup.

If Business Manager is blocked, configuration may fail. Contact support or book a call to find the best fix.

Yes, some Meta flows allow linking with a code. If you cannot find it, check the Help Center or ask support.

Try refreshing the page, another browser or device, and make sure WhatsApp Business is updated. If it persists, contact support.

It may be Business Manager, number, permissions, billing or accounts already linked. In these cases a consultant can guide you.

Approval depends on Meta. Some templates are approved quickly; others need more time or changes.

Edit it to be clearer, match the chosen category and comply with WhatsApp/Meta rules, then submit again.

When there are Meta blocks, duplicate accounts, connection issues, custom integrations, persistent errors or non-standard cases.