See how many messages are read and whether WhatsApp is actually reaching the customer.
Kuba Platform
One dashboard. One channel. Every euro traceable.
Kuba lets you use WhatsApp as a commercial channel: automate messages, send broadcast campaigns, manage conversations, track attributed orders and activate AI when you want to reduce manual work.
7-day free trial · Official WhatsApp Cloud API · Italian support
Dashboard
See what is happening, instantly.
The dashboard brings together the key numbers for your WhatsApp activity: read rate, interactions, attributed revenue, CTR and message status.
Measure how many unique customers start a conversation with your brand.
Review revenue tied to orders placed after messages, flows, broadcasts or AI.
Track clicks, deliveries, reads, failed sends and trends over time.
Flows
The right messages start when something happens.
Flows are automatic sequences triggered by real events: abandoned checkout, order confirmed, shipped, delivered, review request, repeat purchase or widget contact.
The customer takes an action. Kuba replies with the right message.
Recover shoppers who were close to buying with a WhatsApp message and a link back to checkout.
Send confirmations, tracking, shipping updates and messages after delivery.
Ask for feedback at the right moment, when the product has been received or tried.
Start from ecommerce-focused templates, then adjust copy, delays and conditions.
Build the path with blocks: event, wait, condition, message.
Check whether a flow actually started and where it may have stopped.
A flow is not a newsletter: it starts from customer behaviour.
Broadcast
WhatsApp campaigns to selected lists.
With broadcasts you can message groups of contacts: launches, sales, events, win-back campaigns, promos, seasonal pushes or messages to warm customers.
Set up the broadcast, pick a list or segment, add the message and link.
Keep track of created campaigns, status and contact counts.
Manage structured, approved WhatsApp messages useful outside the 24-hour window.
Use WhatsApp for promos, launches, sales, events and customer reactivation.
Work from Shopify contacts or imported lists, always with valid WhatsApp numbers.
The message lands in a channel people actually read.
Broadcast = send you decide. Flow = automatic message after an event.
Inbox
Conversations stay organized.
Kuba centralises WhatsApp chats and helps you see which conversations to read, filter or handle first.
Highlight the most important conversations and reduce the risk of missed sales.
Filter by tags, categories or status to find what you need quickly.
Temporarily hide conversations to handle later; they reappear when a new message arrives.
Avoid overlap: the same chat should not be handled by two people at once.
You can open conversations from the platform, remembering when a WhatsApp template is required.
You can keep using WhatsApp Business App in parallel while Kuba organises automations, campaigns and team work.
Contacts
Customers, segments and lists in one place.
Contacts lets you manage lists, import contacts and build groups for campaigns and automations.
Organise customers, imported contacts, segments and groups ready for campaigns.
Separate people who engaged recently from those you have not messaged in a while.
Import external lists when you have first name, last name and a valid WhatsApp number.
Contacts become the base for targeted sends, not generic blasts.
You can use Shopify as the customer base for retail or offline sales too, when data is clean.
Reports
Every attributed order stays visible.
Kuba shows orders linked to WhatsApp activity, with attribution source, customer, date and total.
See which orders followed a message or a conversation handled in Kuba.
Separate sales from flows, AI or other tracked activity.
Check amounts, customers and when the order happened.
Understand which automations create value and where to optimise.
Attribution follows clear rules for attributed revenue and attributed orders: it is not a promise of 100% perfect attribution.
Setup
Configure WhatsApp, store and widget without code.
Kuba includes the operational settings to connect WhatsApp, manage profile, custom domain, widget and subscription.
Check tier, renewal, usage and automated messages directly in settings.
Manage what customers see: image, name, description, site, email and category.
Show your brand in message links instead of a generic domain.
Connect official WhatsApp Cloud API and keep WhatsApp Business App in parallel if you want.
Customise the widget, colours, copy, prefilled message and popup to capture contacts from your site.
Kuba is built for ecommerce and works natively with Shopify. Other integrations can be assessed or delivered with a dedicated setup.
Ready to see the platform?
See Kuba in a demo or start on your own.
Start the free trial and launch your first flow, or book a demo with a consultant to decide what to turn on first.
7-day free trial · Setup in under 30 minutes · Support if you want a guided start